The Supermarket of Liquor Stores

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Proudly serving the South Shore since 1978.
The Luke family welcomes you to our Rockland Store.

The biggest and best liquor store from
Quincy to Cape Cod. 
“We buy for less so we sell for less.”

A NEW SHOPPING EXPERIENCE! Our 3/4 acre superstore features more fine wines, spirits and malt beverages on display at one time than most stores sell in a year.

Incredible! Beautiful! Wow!

These are some of the words we hear new customers say as they enter our Rockland store for the first time and see over 100,000 bottles of wine, liquor, and beer in this store that is ten times the size of an average package store. What does such a super store mean to you?
  • Lower prices - It says that we buy in such large quantities that we are able to get lower costs so we pass on big savings to you.
  • Selection - We stock more product labels and assortments so you don’t have to special order or drive from store to store to find that special selection
  • New England’s Largest Wine Room
  • Shopping carts - Full size - just like in the super markets
  • Case discounts on wine - We give 15% off on a case of wine even if the bottles are mixed.
  • Special Events - We have the biggest and best sampling events in the whole South Shore! Our Grand Wine Tasting events are the first Saturday in May and the last Saturday in October. We now have 2 Whiskeyfest sampling events, the first Saturday in December and the first Saturday in April.Our beer sampling events fall on the first Saturday in June and then in October.
  • Carryout service - No Charge - Just ask your cashier..
  • Party Planning Service - Let us help you determine just the right quantities and varieties of wines, liquors, and beers for your next dinner or party.
  • Bottle Redemption - Clean, convenient, automated.
  • Major credit cards - We accept all major credit cards Visa, Master Card and Discover Card


giftcardsm1Our Gift cards are a great answer to “What do I get for the person who has everything?” Birthday, Anniversary, Holiday, whatever the occasion Available in any amount.
Check your Gift Card Balance Online.


Steve, Debbie and Dave Luke invite you to come in to Lukes Liquors of Rockland and see our bright supermarket of liquor stores, the largest liquor store in all of eastern Massachusetts at over 27,000 square feet.

Our wine manager, John Flynn, will help you with all your wine needs and questions. Planning a party or even a large gathering we’ll supply all your wine, spirits and beer needs at the best prices you’ll find anywhere!

We hope that you find our web site helpful.. We would be pleased to receive your input about both our store and web site.

We take great pride in offering you a store that is bright, clean, and pleasant. We hope you will tell your friends about good experiences with us. Please visit us often.

The most important asset that Lukes Liquors has in the Rockland store is the staff, some of whom have years of experience serving customers. They look forward to seeing old friends stop in and look forward to make a new friend during your visit



Lukes Liquors on Facebook

Upcoming Events - 2016

Lukes Spring Whiskeyfest on April 9th, Saturday from 1 to 3





Monday - Thursday
Redemption Hours

 9a  - 10p
 9a  - 10p
 8a  - 10p
 11a -  6p
 9a -  7p

Route 123, Rockland Plaza
Rockland, MA

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